ROLE: DESIGNER | ILLUSTRATOR

Kibbly

Would you ever put a dog food can on your living room shelf?
No? That’s the problem.

That’s the idea behind Kibbly, a friendly, aesthetic brand that makes dog food delightful to see, not just functional to use.

When Pet Food Meets Shelf-Worthy Design

Kibbly started with a simple idea: what if dog food looked so good, you’d proudly display it on your shelf?

I created a playful, strategic brand with a friendly name, a lovable mascot, and packaging designed to spark connection. From laptop stickers to custom bags, every detail builds a world around the product. A short video edit ties it all together, made for social and digital. Kibbly turns pet food into something you’re proud to show off.