ROLE: DESIGNER | ILLUSTRATOR

Soulp

Before I book a restaurant, I don’t just check the menu, I look for the feeling.
The atmosphere, the warmth, and the people behind the food.

When I rebranded Soulp, a cozy plant-based restaurant, I wasn’t following trends. I aimed to capture that comforting warmth, like a bowl of soup on a chilly Sunday in every detail.

From nature-inspired colors with a fresh purple twist, to handpicked organic illustrations, to a website that shares more than just food—this is thoughtful design made real.

The Soulp Ingredients

My four key ingredients were a color palette inspired by nature, with a fresh purple accent; illustrations that feel handpicked and organic; and a website designed to mirror the vibe of the place, showcasing the food while sharing book and podcast picks to create a fuller, more human experience.

Nothing fancy. Just thoughtful design choices that make the brand feel real.