ROLE: DESIGNER | ILLUSTRATOR
Strati
Ever wonder why one sandwich shop has a line and the one next to it doesn’t?
Same street, same toast but a completely different vibe.
People don’t just buy the product. They buy the feeling.
That’s what smart branding gets right.
Feel, Belong & Return
Branding isn’t just about looking good, it’s about making people feel like they belong. A rebrand can shift perception, build loyalty, and even boost revenue.
But only if it starts with the right questions: Who is this really for? When the answer is clear, you’re not just designing visuals, you’re shaping an experience people want to return to.
That’s when the line starts forming.
